Ford began taking refundable deposits for the Mach-E following its Nov. 2019 debut, and said first year output would be limited to 50,000 units. It’s unclear how many reservations Ford booked, but the First Edition quickly sold out.
Ford in September cut the price of the Mach-E between $1,000 and $3,000, depending on the trim. The least-expensive model, the Select trim, starts at $43,995, including shipping. Customers are also eligible for a $7,500 federal tax credit.
The Mach-E has begun trickling into showrooms around the country; U.S. sales totaled 3 in December.
The crossover is a critical part of the company’s future and a symbol of the type of connected, electrified vehicles Ford hopes to sell moving forward. On Monday, it was named North American Utility of the Year by a group of 50 automotive journalists.
Ford is under pressure to successfully launch a slate of new vehicles following engineering with the redesigned Explorer that cut into profits and led to leadership changes.
Delivery of another highly anticipated vehicle, the Bronco SUV, has been delayed a few months until the summer because of an issue with roof-supplier Webasto. The automaker has also recently launched the Bronco Sport crossover and a redesigned F-150 pickup.