Automobile

Mazda’s more premium play: CX-30 Turbo

The Mazda3 2.5 Turbo sedan and hatchback, which went on sale as 2021 models, also have more power and exclusive trim levels to set them apart from their non-turbo siblings. And they are targeting shoppers for premium brands.

But the CX-30 Turbo will having a much bigger audience: the growing market for young, urban buyers who aspire to an adventurous lifestyle outside of the city on weekends.

Last year, the CX-30 outsold the Mazda3 — a much more established model — for the No. 2 sales spot in the lineup.

Mazda product planners relish the opportunity to make the case for the CX-30 Turbo over German and Asian premium models. The pitch includes Mazda’s sensuous styling, careful suspension tuning for on-road and off-road, a finely crafted interior and an engine that makes 250 hp on premium gasoline.

The price is critical, too. Compared with the near-luxury competitors it’s targeting for the first time, the model is a bargain. At $31,225, including shipping, for the entry turbo model, the upscale CX-30 is several thousand dollars less than premium crossovers of a similar size.

“I honestly feel that this turbo engine makes this car clearly stand out, even among the high-dollar premium competitors,” said Jay Chen, manager of powertrain performance at Mazda North American Operations. “It has better specs and more importantly, it offers a more consistent, predictable and engaging driving experience across a broad range of uses,” Chen said during a product presentation.

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