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NAMM Show 2022: Black Crowes’ Rich Robinson collabs with Martin Guitar; rare Haunted Mansion guitar on display


With the NAMM Show returning to the Anaheim Convention Center June 3-5, event producers hosted its annual preview day on Thursday. A select number of vendors gathered outside the main exhibit hall to display and demo their latest products, which will appear alongside thousands of others this weekend.

The event was for media and invited guests only and kicked-off inside the Martin Guitar (C.F. Martin & Co.) booth, where the company announced a special collaboration with the The Black Crowes’ Rich Robinson. Robinson showed up to talk about the new Rich Robinson Custom Signature Edition D-28, which was modeled after a guitar that was passed down to he and his brother, Chris Robinson, by their late father.

“My dad was a folk musician in the ’50s and early ’60s, so this guitar in particular was in our house our whole lives,” he said while talking with Martin Guitar’s new CEO Thomas Ripsam and holding the original model. “My dad would take it out and as we got older, my brother and I would take it, much to his chagrin.”

The replica model is nicknamed The Appalachian after his father’s ’50s folk rock duo and retails for $6,999. Robinson also said the original guitar is what he wrote most of the band’s 1990 debut album, “Shake Your Money Maker,” on. It’s also the one he wrote the hit single, “She Talks to Angels” with.

“It’s the only decent guitar I had access to,” he said at that time. “Whenever I play acoustically, I’ve had it on every record I’ve ever made.”

Others showed off their latest innovations as well.

A Disney’s Haunted Mansion-themed Minarik Guitar was hard to miss as it was displayed in an eye-catching themed case that included the beloved attraction’s gargoyle wall sconces and signature black-and-purple wallpaper.

“There are only 13 of these made,” Minarik Guitars founder Marc Minarik said as he held the instrument, which was marked #10 on the headstock. It’s the only one left and was built in partnership with Disney to commemorate the 50th anniversary of the ride. The other guitars sold quickly for $13,000 each back in 2020, one of them going to Greg Nicotero, famed special effects makeup artist and director and producer of “The Walking Dead.”

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